Friday, June 01, 2012
  Costco's triumph

Last year Costco and other big stores paid $12 million in advertising to buy an initiative that privatized liquor sales. I thought it was a poor idea, and didn't think they'd get their money back.

Today was the first day of grocery store liquor. I still think it's a poor idea, but I can see immediately that the $12 million investment was worth it.

Safeway was booming at 8 this morning; everyone was buying booze and running up huge bills. The guy in front of me in line bought 4 bottles and some wine glasses, cost about $90.

You'd think it was the end of total Prohibition, not just a switch from state stores to grocery stores!
 


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